By Judges: DTC Group, World Thailand, World Foundation, TFH, and Partners (TBC)

After the Demo Day, the judging panel will evaluate all 30 teams and select the Top 10 Mini Apps that will receive $25,000 follow-on grants, marketing credits, additional prize pools and acceleration into the launch & growth phase.

Each project will be scored on a weighted rubric (1–5 scale) across six criteria:

Criteria Weight Scoring Scale (1–5) Guiding Questions
1. Traction & Real Usage 30% 1 = No traction, 5 = Strong adoption & usage metrics – Is the app already launched? – Are there real DAU/MAU growth metrics? – Any on-chain activity (transactions, World ID verifications)? – Is there active early community engagement?
2. Leverage of World Stack 20% 1 = No meaningful use, 5 = Deep integration across World ID, Worldcoin, and World Chain – Does it use World ID? – Does it integrate Worldcoin? – Does it leverage World Chain infra? – Does it highlight World’s unique capabilities?
3. Growth & Scalability Potential 20% 1 = Unclear growth, 5 = Strong GTM + scaling path – Is there a clear GTM and user acquisition plan? – Can it scale beyond Thailand into global markets? – Is there a sustainability/monetization strategy? – Does it show potential to grow post-program?
4. Innovation & Problem-Solving 15% 1 = Not novel, weak value proposition 5 = Highly innovative, solving a real-world problem – Is the idea unique and differentiated? – Does it address a real pain point? – Does it expand World’s ecosystem with new use cases or audiences? – Does it create meaningful impact?
5. Build Quality & UX 10% 1 = Weak / Unpolished MVP 5 = Production-ready, scalable, excellent UX – Is there a working MVP or live product? – Is performance stable and technically sound? – Is UX/UI intuitive, engaging, and easy for mainstream users? – Is onboarding smooth (esp. for non-crypto users)?
6. Team & Commitment 5% 1 = Weak team, 5 = Highly capable & committed – Do they have relevant experience? – Is the team balanced (tech + business)? – Are they demonstrating strong commitment to launch & grow? – Do they have the capacity to deliver independently?

Why This Structure?

We are optimizing for live, scalable, World-native products that deliver real usage: